Digital marketing is marketing through the online portals or other technological methods. Presently, people prefer everything to be advanced and hence follow technology. Therefore, a lot of people have shifted their focus towards digital marketing as it's convenient and efficient.
Features of Digital Marketing are:
Marketing tactics and methodologies are taught.
Usage of technology and internet for marketing is taught.
The degrees offered in this course are:
An Associate's Degree in Digital Marketing can be completed in two years. Few subjects studied in the course are Entrepreneurship, Advertisement Marketing, and Economics. It provides basic technical knowledge in the field of digital marketing.
A Bachelor's Degree in Digital Marketing trains an individual to develop marketing strategies using technology. Few subjects studied in this course are Marketing Communications, Marketing Research, Consumer behavior and many others. The course can be completed in four years.
A Master's Degree in Digital Marketing equips the students with training in analyzing market trends and developing strategies. Few subjects which are studied in the course are Marketing Analysis, Ethical and Legal Issues, Social Media Marketing and many others. The duration of the course is two years.
Specializations offered in Digital Marketing are Search Engine Optimization (SEO), Social Media Marketing (SMM), Graphics Designing, Digital Marketing Analytics to name a few.
Various professions to choose from Digital Marketing are Digital Marketer, Content developer, Social media specialist, Search Engine Marketers and many others.
The average wage of the professionals in this field is $87,676 and is increasing by 3.07%.
Digital Marketing helps in diving into the media platforms for advertising and search engine optimization. The field is blooming due to the advent of the internet and online shopping. The career prospects have rapidly increased in the recent years.
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